BRIEF
To create a campaign that shows that the annual pass is the best way to get the real theme park experience.

CHALLENGE
How do we show that the annual pass is the most important membership an Abu Dhabi family can hold?

RATIONALE
Parents strive for their children's happiness and memorable experiences.
They aim to give them the best days out and adventures possible.
And when it comes to going out and trying new things, kids are never shy to tell their parents how they really feel.
Lucky for all the parents out there, Yas Island has something that is sure to put parents in their kids' good books for the long haul. Because it is packed with adventures and experiences that are sure to leave kids screaming:

BEST DAY EVER