BRIEF
Subway is introducing a new sandwich to the market.
The product positioning is light yet fulfilling sandwich that you can order everyday.

CHALLENGE
People are looking for food that fits in with their fast-paced lifestyle. There is a need
for menu items that compete with more affordable options than our 6-inch
sandwich, but which doesn’t compromise on quality and taste.

IDEA
Traditionally Subway has had two core menu options: Sandwiches and Salads.
But now there’s the potential to not only innovate the current Subway menu,
but also provide Subway customers something that they’ve been looking for.

INTRODUCING SUB ROLLS

It’s got the flavour that people know and love from Subway, in a new format.