BRIEF
To create a launch campaign for a highly anticipated thrilling ride:
Mission Ferrari.
BACKGROUND
Mission Ferrari is a 4d action packed rollercoaster ride built around the story of a spy mission, with groundbreaking twists and turns.
IDEA
The film is Non linear. Thrilling. Enticing.
It is acting as a movie trailer for Mission Ferrari’s epic storyline and prepare visitors for the ultimate ride without revealing too much either. It’s fast-paced, dramatic and exciting.
And to further build hype around Mission Ferrari, we’re featuring none other than Ferrari F1 driver Carlos Sainz as part of our ad to promote the ride, asking viewers to: