BRIEF
To get families to think Ferrari World Abu Dhabi when they think family fun.
BACKGROUND
Be it the crazy coasters or the Ferrari heritage, Ferrari World Abu Dhabi has always been loved but also perceived as a speed and thrill-based theme park that doesn’t necessarily cater to kids and families. However, the park also comprises of around 18 unique and exciting family-friendly experiences ready and revving, it’s safe to say that Ferrari World Abu Dhabi is a tank full of fun for everyone.
RATIONALE
Ferrari is all about winning. That Ferrari Feeling is fueled and driven by the desire to be the best. Ferrari World Abu Dhabi is where that feeling unfolds in the most epic ways. Funny enough, the UAE is also obsessed with being the best… even when it comes to fun.
So if we were to combine this shared passion between Ferrari and the UAE, it only makes sense for us to realize that when it comes to fun…