BRIEF
To make Warner Bros. World the go-to summer destination and reinforce the fact that we’re home to the world’s best super heroes.
BACKGROUND
Warner Bros. World is the home of the most beloved super heroes, the DC Justice League. Park visitors travel to meet them in person, see Metropolis and experience the rides
in their name. This summer, the park is gearing up with super hero themed activities and shows. The goal is to pull everyone’s focus on this through a fun campaign, and drive everyone to come and see their heroes in action.
RATIONALE
We all look up to our favorite super heroes, especially kids. In this film, we will show different kids getting ready and preparing for the summer of super heroes at WBW with the super heroes themselves.
We will show a mix of super hero training where kids are learning the ropes from their role models and an array of the exciting activities happening at the park for DC super hero season.
Overall WBW will be shown as the ultimate destination to visit and that this summer…