ETISALAT LAUNCHED A NEW MOBILE SERVICE IN THE UAE, CALLED SWYP.

It is aimed at the 15-29 year old market, with added incentives of free access to discounts across several stores and food outlets.
How could we launch this brand in a way that would create buzz for millennials in the UAE?

Using a hashtag became a very trendy way of communication between millennials.

And using their mobile data all the time is a fact.

Knowing how millennials always want to be different, “plan” goes for anything different they might think of

and also goes for your mobile plan. We created several bumpers to show different plans done “differently”.

ETISALAT LAUNCHED A NEW MOBILE SERVICE IN THE UAE, CALLED SWYP.

Using a hashtag became a very trendy way of communication between millennials.

And using their mobile data all the time is a fact.

Knowing how millennials always want to be different, “plan” goes for anything different they might think ofand also goes for your mobile plan. We created several bumpers to show different plans done “differently”.

YAS ISLAND | B Jazirat Yas Nalkakom

FERRARI WORLD | Mission Ferrari

Knowing how millennials always want to be different, “plan” goes for anything different they might think of

and also goes for your mobile plan. We created several bumpers to show different plans done “differently”.