BRIEF
Midterm break is approaching and Yas Island wants to position itself as the place to be for a staycation during the break
BACKGROUND
No parent has ever made it through a full school break without hearing, “I’M BOOORED.” Whether it’s at home on the sofa or in a hotel by the pool. Kids just need stuff to do. Yas Island is the one staycation with enough fun for any break, so kids will never get bored.
IDEA
Music makes us feel bonded and connected. Whether it’s football fans chanting in a stadium or sailors keeping their spirits up at sea, music lifts our emotions together. Inspired by this, we’ll tell the story of a little girl having the school break of a lifetime through the newly re-popularized medium of the sea shanty.