INSIGHT
Yas Island is a family destination providing UAE families with great fun and good times. However, a few residential neighborhoods are flooded with “Good Times” cards that don’t exactly offer the type of good times we specialize in. The graphic cards placed all over card windows, pollute sidewalks, interrupt family quality time and raise for more than just eyebrows with their indecent proposal.

CHALLENGE
How can Yas Island clear the streets these families live in and turn their frown upside down?

IDEA
We launch our Clean Good Times Mobile, to help them claim back the streets. This car will tour different areas of Barsha Heights, and call on residents of these neighborhoods to turn in these so-called “good times” cards into actual Good Times on Yas Island. Not only will this initiative clear their neighborhoods, but it would also recycle the cards and uplift their spirits in the process by giving them discounts and vouchers to enjoy family time on Yas.